3 Easy Ways to Create Instagram Ads


#1: Promote an Instagram Post With the Instagram App

If you have an Instagram business account, you can create promotions with the Instagram app to boost the visibility of a post on your profile.

Follow the steps shown here-


#2: Create Instagram Ads for the Facebook News Feed in Facebook Ads Manager

Facebook has updated Ads Manager to include some of the best features of Power Editor so everyone can get the most out of their Facebook and Instagram ads. To create an Instagram ad in Ads Manager, use this link to choose or create ad accounts outside Business Manager, and this link to view or create ad accounts inside Business Manager.

Examples here-


#3: Create Instagram Stories Ads in Facebook Ads Manager

The steps for creating an ad for Instagram Stories in Facebook Ads Manager are similar to those above, with the following exceptions.

Choose an Objective

You can choose from the following objectives for the placement of Instagram ads in Stories:

  • Brand Awareness – Reach people more likely to pay attention to your ads and increase awareness of your brand.
  • Reach – Show your ad to the maximum number of people.
  • Traffic – Send more people to a destination on or off of Facebook such as a website, app, or Messenger conversation.
  • App Installs – Send people to the store where they can purchase your app.
  • Video Views – Promote videos that show behind-the-scenes footage, product launches, or customer stories to raise awareness about your brand.
  • Lead Generation – Collect lead information from people interested in your business.
  • Conversions – Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.

This is a good explanatory article with clear examples-

Read the entire piece here-





Facebook is testing a new section of the app specifically for local news and events

Facebook wants to make it easier for people to find local news from vetted sources.

The social network is testing a new section inside its app called “Today In,” a feed made up entirely of local news, events and announcements.

The test is running in just six cities for now: New Orleans, La.; Little Rock, Ark.; Billings, Mont.; Peoria, Ill.; Olympia, Wash.; and Binghamton, N.Y. Facebook users who self-identify as living in those areas will be able to visit the new section to see local information, like stories from local publishers or emergency updates from local authorities.


Read the whole story here-


Local digital news publishers are ignoring display revenue

“The advertising model is disconnected from the value proposition of media, especially when it’s local,” said Whereby co-founder Chris Sopher. “The key is not, ‘How many people do you have?’ It’s, ‘What are they doing, how do they spend their time?’, and solving for that.”

See the whole story here-


B2B Digital Marketing Becoming Just Like B2C Marketing



Read the original story here.

As I have discussed for some time, B2B digital marketing is in a period of transition that is beginning to resemble something very similar to B2C digital marketing. It’s true that there are some substantial differences between business to business customers and retail consumer traits, but the line between how each customer type pursues purchases is getting more blurred. The customer journey of B2B buyers and the traditional retail consumer is converging, requiring B2B brands to modify how they approach their digital presence and the marketing tactics they use with prospects.

Is digital marketing blurring the lines between B2B and B2C marketing?

How has B2B marketing become much more reminiscent of traditional retail B2C marketing online?

read more


How to Improve Your Pinterest Visibility and Engagement

social media how toLooking for simple ways to strengthen your Pinterest presence?

Wondering how to enhance your Pinterest content?

A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins.

In this article, you’ll discover three ways to improve your Pinterest boards and pins.

How to Improve Your Pinterest Visibility and Engagement by Mitt Ray on Social Media Examiner.

How to Improve Your Pinterest Visibility and Engagement by Mitt Ray on Social Media Examiner.

#1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search Visibility

On a web page, have you ever noticed text appearing in place of an image? This text appears when your cursor hovers over the image, too. The technical name is image alternative text (or alt text). Many website images don’t include alt text or don’t optimize this text, even though doing so can benefit your social marketing on Pinterest.

Optimize your images for Pinterest by adding image alternative text.

Optimize your images for Pinterest by adding image alternative text.

When someone pins an image from your website, the alt text becomes the pin description. By adding alt text to images, you ensure the image automatically has a good description that will help drive engagement and clicks.

For example, when you pin this image that appears on a blog post, the text you see in the pin description is the same as the image alt text.

Your image alternative text will become the pin description.

Your image alternative text will become the pin description.

Alt text can also help your image rank well in Pinterest search results. On Pinterest, people do 2 billion searches every month. The pins that appear in the top results will reap the benefits through repins and clicks. Pins that do well in search results have two things in common: keywords and repins.

Say you do a Pinterest search for bedroom design. In the search results, the top images have received lots of pins and the pin descriptions include the keywords “bedroom design,” “bedroom,” or “design.” Some results also have keywords in places like the comments, the rich pin headline, and so on.

The top appearing pins on Pinterest have both repins and keywords.

The top appearing pins on Pinterest have both repins and keywords.

The upshot is that when you add alt text to images, keywords for the pin description improve your images’ search performance. So if your image appears on a blog post about bedroom design, add this keyword to the image’s alternative text. If someone pins the image and it receives a lot of repins, ….


Read the rest of this piece here