Facebook’s Secret Feature That Can Turbo-Charge Your Content Shares

This spring, without much fanfare or celebration, Facebook launched a new feature directed at content publishers. This new feature would allow certain mobile users to quickly read and interact with content and rich media in mere seconds, leveraging the same technology it currently uses to display auto-play videos and similar features. But now there are hints that Facebook is revving up its engine even more to bring faster, on-demand content to everyone. Initially only available to a select few publishers and originally tested against a little over 12% of Facebook’s iPhone-using audience, the preliminary results of Instant Articles show a …

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