Tomorrow’s Internet Turns 20

“The newest key person at publishers,” says trade publication Digiday, is the “platform wrangler.” That is: “a strong voice representing their interests at a time when platforms are increasingly the way that audiences find their content and setting the rules for publishers to distribute and monetize their articles and videos.” If a large portion, or a majority, of a publication’s audience is going to be arriving through or on another company’s app or platform, someone probably ought to be paying close attention to those relationships. This makes sense! The nature of these relationships is currently, to my knowledge, varied but …
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