5 Ways Influencer Marketing Trumps Traditional Advertising

In Marketing, Social Media|By Maria Sipka
Influencer marketing, deemed “the next big thing” by AdWeek, is hitting full stride in 2016. 75% of marketers currently use influencer marketing and 59% of marketing professionals plan to increase influencer budgets in the next 12 months, according to a study by Tomoson. We live in a world where word of mouth marketing holds much more purchase influence than traditional advertising. For example, fewer than 3% of Millennials trust TV news, magazines, and books, compared to 33% who rely mostly on blogs to guide their purchasing decisions. It’s no wonder global brands like Nestle, Walmart,….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s