Advertising Beyond Adblockers

Adblockers have been around since 2006. They started as web browser plugins that blocked ads. Now ad blocking accounts for over 21.8 billion dollars of online advertising. Adblock continues to grow, with more than 180 million active users Just a quick reminder of what ad blocking is: it refers to the automatic removal of most forms of advertising on web pages (banner ads, text ads, sponsored links and stories, pre-roll video ads and more), therefore making the web less cluttered with ads, and eventually more enjoyable to surf. But one event that made ad blocking figure in the news headlines …

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