Native ads: The new black (or green) for news publishers?

As display advertising rates drop and use of online ad blockers increases, many news publishers are turning to native advertising, particularly sponsored content, for revenue. In a new study, “The Rise of Native Ads in Digital News Publications” for the Tow-Knight Center for Entrepreneurial Journalism at City University of New York, I looked at sponsored content through the lenses of 14 news organizations, including prominent national publications such as Forbes and The New York Times, local newspaper and broadcast companies, and smaller digital-native news start ups. While a major type of native advertising is in-feed promotions – typically seen on …

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