News360 adds native ads to its free publisher analytics

In February, news discovery platform News360 launched its free NativeAI cloud-based audience analytics platform for app and web site publishers. Now, the company is launching a way to use the analytics for making money, by enabling the targeting of personalized native ads and sponsored content based on NativeAI’s tracking of more than a million unique interests among the publishers’ visitors. By contrast, CEO Roman Karachinsky told me, most other native ad platforms utilize a few hundred categories. News360 claims that its targeted ads can deliver average clickthrough rates as high as 4 percent, compared to a regular average of .15 …

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