Local digital news publishers are ignoring display revenue

“The advertising model is disconnected from the value proposition of media, especially when it’s local,” said Whereby co-founder Chris Sopher. “The key is not, ‘How many people do you have?’ It’s, ‘What are they doing, how do they spend their time?’, and solving for that.”

See the whole story here-

https://digiday.com/media/local-digital-news-publishers-ignoring-display-revenue/

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